Marketing : theory and practice /

Michael J Baker.

Marketing : theory and practice / Michael J. Baker ; A J Brown ; Douglas Brownlie ; Keith Crosier ; Jennifer L Drayton ; Anita Kennedy ; Joana Kinsey ; Stephen T Parkinson - Second edition. - London : Macmillan, ©1983. - xiv, 426 pages : illustrations ; 24 cm. - Macmillan studies in marketing management. .

Includes bibliographical references and index.

0333353994 (paperback)


Marketing.

HF5415 MAR