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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Martin Mende.

By: Contributor(s): Material type: TextPublication details: Dubuque : McGraw-Hill Education, 2024.Edition: Eighth editionDescription: xxvi, 531 pages : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • HD9980.5 ZEI
Item type: Ordinary Loan Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Ordinary Loan Books Main Library NFIC HD9980.5 ZEI (Browse shelf(Opens below)) 25/49 Available Purchase 92004057298
Ordinary Loan Books Main Library NFIC HD9980.5 ZEI (Browse shelf(Opens below)) 25/50 Available Purchase 92004057006

Includes bibliographical references and index.

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