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Key marketing metrics : the 50+ metrics every manager needs to know / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein>

By: Contributor(s): Material type: TextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, 2009.Description: xiii, 353 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292360867 (paperback)
Subject(s): LOC classification:
  • HF5415.2 BEN
Item type: Ordinary Loan Books
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Ordinary Loan Books Main Library NFIC HF5415.2 BEN (Browse shelf(Opens below)) 60985 Available Donation 92004054003
Ordinary Loan Books Main Library NFIC HF5415.2 BEN (Browse shelf(Opens below)) 60867 Available Donation 92004054104
Ordinary Loan Books Main Library NFIC HF5415.2 BEN (Browse shelf(Opens below)) 60868 Available Donation 92004054101

Includes bibliographical references and index.

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