Managing services marketing : text and readings / John E.G. Bateson.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1995.Edition: 3rd edDescription: xvii, 680 p. : ill. ; 24 cmISBN: - 0030986664 (hbk.)
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Main Library | NFIC | HD9980.5 BAT (Browse shelf(Opens below)) | Available | 92003036299 |
Includes bibliographical references.
Includes index.
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