Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Material type:
TextPublication details: Englewood Cliffs : Prentice Hall, c1994.Edition: 8th edDescription: xxix, 801 p. : ill. (some col.), col. map ; 26 cmISBN: - 0137228511 (hbk.)
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Main Library | NFIC | HF5415.13 KOT (Browse shelf(Opens below)) | Available | 92004032442 |
Includes bibliographical references.
Includes index.
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