CIM study text, diploma syllabus 94 : Strategic marketing management: planning and control / [prepared by] the Chartered Institute of Marketing.
Material type:
TextPublication details: London : BPP Publishing, 1994.Description: xviii, 489 p. ; 29 cmISBN: - 0751740233 (pbk.)
Ordinary Loan Books
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Main Library | NFIC | HF5415.13 CIM (Browse shelf(Opens below)) | Available | 92003003725 |
Includes index.
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