Promotional strategy : managing the marketing communications process / by James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.

By:

Contributor(s):

Material type:

TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Richard D. Irwin, 1991.Edition: 7th edition., international student editionDescription: xxv, 753 pages. : illustrations. (some coloured.) ; 23 cmContent type:

Media type:

Carrier type:

ISBN:

Subject(s):

LOC classification:

Item type:

Ordinary Loan Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Ordinary Loan Books	Main Library		NFIC		HF5415 ENG (Browse shelf(Opens below))					Available			92003004012

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.