Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1991.Edition: 4th edDescription: xvii, 449 p. ; 24 cmISBN: - 0070489424 (cased)
Ordinary Loan Books
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Main Library | NFIC | HF5415.13 GUI (Browse shelf(Opens below)) | Available | 92003000287 |
Includes bibliographical references.
Includes index.
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