Basic marketing : principles and practice / Tom Cannon.
Material type:
TextPublication details: London ; New York : Cassell, ©1996.Edition: Fourth editionDescription: xiv, 450 papes : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 0304332216 (paperback)
- HF 5415 CAN
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Includes bibliographical references and index.
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